When seven farmers from the Midlands set out to attract new union members in 1910, few of them would have predicted how successful they’d be.

Yet, over a century later, they continue to offer expert insurance to the farming community and remain an integral part of the British countryside. They’ve grown to become a leading name outside farming too, and now offer an extensive range of personal cover with the same expertise.

It’s their mutuality which sets them apart. They’re owned by and run for you, over 900,000 members, and work hard to protect your interests. From 300 local agent offices offering personal service to tailored quotes you can’t get on price comparison sites, your needs are at the heart of everything they do.

Gaining accolades is one way of being recognised for the high standards of customer service and cover which they provide. They take pride in the fact that many of their general insurance products have received recognition from third parties, demonstrating commitment to providing you with a comprehensive level of cover.

But they’re not standing still. Supporting their communities is very important to them. They’re committed to helping protect the environment, championing rural communities through events and initiatives, and continuing to offer the best care possible for you.

They’ve come a long way in the last century, and are looking forward to the next one.

• Over a century’s experience protecting the countryside
• Over 300 local agency offices
• No cancellation, mid-term or Direct-Debit fees on any of our insurance policies